Want More Customers?

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Wouldn’t it be amazing if customers just came out of the ether, ready to sign up and hire us? Yes? Ain’t gonna occur. Yes, you will get recommendations from talk fans and sometimes someone may ask you to work with them, and it is amazing when that occurs, in the meanwhile however I really suggest creating a marketing plan.
If that makes you winces then you have been doing it wrong. I know, I did it wrong for a long time. A marketing plan is basically fun to create which makes it fun to apply. When you do what you love to do and in a way that has significance for you then all of the ‘angst and ‘yuckiness’ of developing a marketing plan disappears.
When you know what you are excellent at and what abilities you have and then connect that with the kind of customers you want to play with it becomes a smooth procedure. Your marketing plan needs to be linked to the results you want to achieve and designed in a way that creates a number of daily and every week actions that will ultimately lead you to your intended results. The simplicity of this is often hard to comprehend because we are led to believe that we must be expert at everything before we can even begin to market our services and this isn’t so.
You are already an expert at what you do; you simply need to let other people know what that is and those people need to be an ideal fit for the services you offer. And you need to do this continually, that’s the key. I see many entrepreneurs, coaches and service professionals make the mistake of doing random acts of marketing and then vanish for weeks at a time before coming back with a different spurt of enthusiasm, and then wonder why they aren’t filling their pipeline of potential clients.
To sum up: If you want more clients you need to:
• Decide on your preferred outcome
• Create your ideal client ‘Avatar’
• Decide on the actions you will take each day/week
• Take action
My all time preferred attitude that I love to share with customers is: “It’s the small steps we take continually that bring the biggest outcomes in the long term” I encourage you to copy that and keep it handy as an indication of your intention if you decide to follow my steps. If you’re in business then you need to market your business no matter what you do and you’ll find that the old paradigms of ‘annoying‘ people until they buy what you have are long gone.
This is the Motivation Age and people want to be motivated. They want to grow and learn, increase their horizons and discuss their own skills and abilities with the world, often they need assist to do that. That’s why they come to you. You require being adept at teaching them about your offerings and come from a place of love and support. In the Inspiration Age you cannot force anybody to buy from you nor would you want to. It’s an alliance and it’s holy. Next time you are in a selling discussion keep in mind that you just may be the solution to the issue or issue that the other person needs solving. Relax into that and trust the process.... click here for more...